Global Brand Unit Lead (Director level) - f/m/d

AOP Health is the European pioneer for integrated therapies for rare diseases and in critical care. To enhance our team in Vienna we are looking for a:

AOP Health is seeking a strategic and results-driven Director for our Global Brand Unit to lead global branding, strategy, and commercial execution across a key therapeutic area — including a high-impact strategic collaboration with RHEACELL. This position will lead the launch of AOP Health’s new strategic partnership with RHEACELL including two late-stage stromal cell therapies. Together, we’re bringing new hope to patients with chronic venous ulcers and Epidermolysis bullosa — conditions with high unmet medical need.

As Director, you will lead partnership collaboration, guide late-stage clinical trial completion, develop go-to-market strategies, and execute market launch plans across Europe.

• Brand Strategy & Lifecycle Management

  • Develop and execute long-term brand strategies across the therapeutic area and value chain
  • Lead the RHEACELL therapy launches, including market development and launch sequencing
  • Manage full lifecycle of brands and oversee cross-functional global brand units
  • Drive commercialization plans

   

  Global Brand Strategy

  • Build and manage a comprehensive launch roadmap for ABCB5+ MSC therapies
  • Shape the global marketing mix and provide market-level guidance and support
  • Oversee execution to ensure consistent brand identity
  • Coordinate scientific communication, KOL engagement, and congress activities

   

  Financial Leadership

  • Full P&L accountability for each brand/therapy
  • Oversee brand forecasts, long-range planning, and investment allocations across functions and markets

   

  Strategic Product Development

  • Collaborate with Business Development and R&D on early access and post-launch data strategies
  • Guide patient population insights, competitive analysis, and support health economics modeling

   

   Performance Monitoring & Reporting

  • Deliver performance reports and KPIs for global brand execution
  • Maintain proactive dialogue with regional and national teams to ensure high-impact execution

   

  Team Leadership & People Management

  • Lead and mentor a growing team, including direct management of Global Brand Managers
  • Foster a collaborative, high-performance culture across global and country-level functions

   

  External & Internal Communication

  • Build strong relationships with KOLs, patient advocacy groups, and scientific societies.
  • Represent the brands at international congresses and in global communications.
  • Drive alignment and engagement across internal stakeholders and external partners.

   

  Compliance & Standards

  • Ensure regulatory, legal, and corporate SOP compliance across all brand activities

• University degree: MBA or advanced scientific education preferred
• Proven success in multi-country brand launches, ideally with biologicals and advanced therapy medicinal products (ATMPs).
• Deep knowledge of Market Access, LCM, and global brand marketing.
• Strong strategic and analytical skills, in-depth understanding of brand P&L, lifecycle strategy, and commercial execution.
• Cross-functional leadership experience with a growth mindset and change agility.
• Proven ability to lead in matrix and multicultural environments.
• Strategic, decisive, and agile — able to lead in complexity and scale innovation
• Patient-centric and passionate about delivering life-changing therapies
• Collaborative and persuasive communicator, able to inspire cross-functional and external teams
• Skilled in coaching, developing talent, and building cohesive high-impact teams

• A position with personal responsibility and space for creativity
• Open corporate culture with the opportunity to bring in your own ideas
• Highly motivated, agile, and international team
• Great opportunities for personal and professional development
• Attractive work environment with excellent career opportunities and flat hierarchies
• Competitive salary package plus bonus, company car and various benefits
• The gross annual salary in accordance with the collective agreement (KV) for this role is 58.884 EUR on a full-time basis (38.5 hours/week). We are willing to offer industry standard salary depending on your qualifications and relevant experience

Angelika Drabek