Executive Director Marketing (US)

AOP Health is the European pioneer for integrated therapies for rare diseases and in critical care. To enhance our team in the US we are looking for an:

In this role, you will shape the future of Rapiblyk’s US launch by leading the HCP strategy and driving a best-in-class omnichannel execution. You will bring our scientific story to life through compelling brand positioning, impactful content, and innovative digital engagement - building a modern ecosystem that inspires trust and drives meaningful connections with healthcare professionals.

• Set brand strategy, value messaging, and integrated promotional plans; partner with Medical and Sales for compliant execution.
• Own end to end delivery of the annual brand plan to translate insights into strategy, define objectives/budgets/channel mix, align cross-functional teams and agencies, manage timelines and risks, and track KPIs to optimize performance against revenue, share, and brand health goals.
• Build an omnichannel digital engine: journey mapping, content operations, marketing automation, media mix optimization, and analytics.
• Lead congress and advisory board strategy; develop KOL content and speaker programs in coordination with Medical Affairs.
• Establish measurement frameworks linking awareness → engagement → demand proxies; run test‑and‑learn to improve HCP ROI.
• Govern agency/vendor roster, budgets, and SOWs; steward claims/substantiation through MLR and promotional review.

• 10+ years of pharmaceutical marketing experience with multiple HCP‑led launches.
• Deep digital marketing expertise (automation platforms, analytics, media).
• Strong congress, content, and field enablement experience.
• Excellent analytical and strategic thinking skills.
• Ability to lead and manage teams effectively.
• Strong communication and interpersonal skills.
• BA/BS required; MBA preferred.
• Cardiology/critical care or rare disease experience an advantage.
• Experience with co‑promotion and HEOR/medical collaboration an advantage.
• US‑based; travel to key congresses, ad boards, and field meetings (~30%).

• An opportunity to build and lead a national commercial organization for a high-impact therapy.

• A collaborative and entrepreneurial culture that values innovation, accountability, and growth.

• Competitive compensation package and bonus scheme

• Benefits: 401K/Life/STD/LTD, 20 days paid vacation, car allowance

• Professional development and career advancement opportunities within a growing international company.